Evaluasi Keberhasilan Aplikasi TikTok Sebagai Media Pembelajaran Bagi Mahasiswa: Pendekatan DeLone And McLean Information System Success Model

Nurfadli, Nurfadli (2026) Evaluasi Keberhasilan Aplikasi TikTok Sebagai Media Pembelajaran Bagi Mahasiswa: Pendekatan DeLone And McLean Information System Success Model. Skripsi thesis, Universitas Islam Negeri Imam Bonjol Padang.

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Abstract

TikTok is a short-form video-based social media platform that is used not only for entertainment but also by university students as an additional learning medium for obtaining information and learning materials. Although TikTok has the potential to serve as a learning medium, its high level of use does not necessarily indicate its success in supporting the learning process. Therefore, this study aims to evaluate the success of the TikTok application as a learning medium for university students using the DeLone and McLean Information Systems Success Model, with the constructs of System Quality, Information Quality, Use, User Satisfaction, and Net Benefit. This study employed a quantitative approach with an explanatory research design. Data were collected through an online questionnaire distributed to active university students at public and private higher education institutions in Indonesia who use TikTok as a learning medium. The sample was selected using purposive sampling, resulting in 200 respondents who met the research criteria. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4. The results showed that Information Quality had a positive and significant effect on Use and User Satisfaction, while System Quality had a positive and significant effect on Use and User Satisfaction. Use also had a positive and significant effect on User Satisfaction. Meanwhile, Use did not have a significant effect on Net Benefit, whereas User Satisfaction had a positive and significant effect on Net Benefit and represented the strongest relationship in the model, with a path coefficient of 0.527. Overall, the success of TikTok as a learning medium in this study was more closely associated with system and information quality in shaping user satisfaction, with user satisfaction playing an important role in increasing the benefits perceived by students. Thus, TikTok is more appropriately positioned as an additional learning medium that provides benefits when it is able to deliver a user experience that meets students' learning needs and expectations.

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