Analisis Kepuasan Pengguna Youtube Sebagai Media Belajar Di Kalangan Siswa Sekolah Menengah Atas (SMA) Menggunakan Model Delone Dan Mclean (STUDI KASUS: SMAN 8 PADANG)

Mairozalita, Mairozalita (2025) Analisis Kepuasan Pengguna Youtube Sebagai Media Belajar Di Kalangan Siswa Sekolah Menengah Atas (SMA) Menggunakan Model Delone Dan Mclean (STUDI KASUS: SMAN 8 PADANG). Skripsi thesis, UIN IMAM BONJOL PADANG.

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Abstract

Technological advances have changed the way students access learning resources, one of which is using the YouTube platform. However, in using YouTube as a learning medium there are several obstacles such as unguaranteed information quality, annoying ads, lack of interaction, videos that cannot be downloaded, and inactive subtitles. This study aims to analyze user satisfaction and the benefits of YouTube as a learning medium among high school students using the DeLoneand McLean model. The variables used are system quality, information quality, service quality, use, user satisfaction, and net benefit. The study was conducted with a quantitative approach and data were collected through a questionnaire of 272 respondents at SMAN 8 Padang who use YouTube as a learning medium, and the sample was selected using the cluster sampling method. The analysis conducted was demographic analysis using Microsoft Excel and PLS-SEM analysis using SmartPLS 4.1.0.9. The results of the study showed that out of 9 hypotheses proposed, 7 hypotheses were stated to have a significant effect and were accepted and 2 hypotheses were stated to be insignificant and were rejected. Factors that influence user satisfaction are information quality and service quality. The level of user satisfaction with an average value of 66.90% and in the CSAT score the results are already included in the "Satisfied" criteria. This study shows that the use of YouTube as a learning medium provides considerable benefits for students.

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